Selected Work

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Building businesses and a go-to-market strategy.

Built a full digital ecosystem to support the transition from wholesale to retail. The project included a new website developed with SEO and UI/UX optimisation, and Instagram positioning to create a more consistent customer-facing brand presence. The focus was on making the business easier to discover, easier to understand, and better prepared for direct-to-consumer growth.

Impact:

• Enabled B2C sales model
• Increased digital visibility
• Established multi

Building a stronger digital presence.

SEO-optimised to improve search visibility, strengthen organic reach and support long-term discoverability.

Created a refined digital presence, improved consistency across channels and built scalable infrastructure for future growth.

Impact:

• Improved brand positioning
• Strengthened online presence
• Increased search visibility through SEO
• Created scalable digital infrastructure

Strengthening digital presence and local visibility.

Designed, built and managed websites and digital channels for multiple brands, ensuring each platform reflected updated business goals and operational strategies. Focused on SEO improvements to strengthen visibility and make content more discoverable while creating a more consistent customer experience.

Impact:

• Increased digital visibility
• Improved customer experience across digital touchpoints
• Strengthened local and organic discoverability

Creating a connected and data-driven service experience.

Designed and developed a mobile application that enables continuous communication between end-users and service providers. The platform allowed end users to log daily activities, while providers review this data and provide personalised feedback.

Impact:

• Enabled continuous client and practitioner interaction 
• Digitised a manual managed service
• Improved user engagement and service consistency 
• Created a scalable digital service model 

Building mobile applications for engagement and tracking.

Developed a mobile application focused on habit tracking and meditation, helping users build routines and maintain engagement over time. The product was designed to support a structured wellness experience through simple and consistent digital interactions.

Impact:

• Supported routine building and behavioural consistency 
• Improved user engagement through habit tracking 
• Strengthened long term user interaction

Delivered business development and operational strategies across multiple brands. Focused on efficiency, workflows and expanding revenue.

Impact:

• Improved operational structure
• Increased efficiency
• Strengthened business performance

Built the brand from concept to market, including R&D, operations and digital presence. Managed the full sales process.

Impact:

• Built brand end-to-end
• Created full business infrastructure
• Successfully exited through acquisition